Where does Podcast belong?
Podcast is strongest in Late night and weakest in Prime time. Base interest 0.38, and it loses most against Podcast. The real numbers from MEDIA EMPIRE.
- Best slot
- Late night
- Worst slot
- Prime time
- Base interest
- 0.38
- Repeat fatigue
- Yes — freshness drops the more often it airs
Fit by slot
| Late night | 0.75 | |
|---|---|---|
| Morning | 0.65 | |
| Daytime | 0.60 | |
| Early morning | 0.55 | |
| Early evening | 0.55 | |
| Prime time | 0.50 |