Where does Short-form belong?
Short-form is strongest in Late night and weakest in Early morning. Base interest 0.40, and it loses most against Variety. The real numbers from MEDIA EMPIRE.
- Best slot
- Late night
- Worst slot
- Early morning
- Base interest
- 0.40
- Repeat fatigue
- Yes — freshness drops the more often it airs
Fit by slot
| Late night | 0.70 | |
|---|---|---|
| Early evening | 0.65 | |
| Daytime | 0.60 | |
| Prime time | 0.60 | |
| Morning | 0.50 | |
| Early morning | 0.45 |
Genres that eat into it on the same night
- Variety 50%