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MEDIA EMPIRE

How to win sports broadcast rights

The big events are on the calendar well ahead, and the rights are sold to every station in the same auction. Know when they open and keep cash in hand.

Events on the calendar
24
Sports tournaments
18
Auction closes
2 days before air
A year
364 days · 4 seasons

The calendar and the auction

A year in this world is 364 days, and day 1 is the 1st of March. Four-yearly tournaments are staggered so they do not collide; annual finals and openers come round every year. As an event approaches, its rights go to auction, closing 2 days before the broadcast.

The 18 sports tournaments

NameHeldWhen
World Go MastersEvery yearJanuary
Winter World GamesEvery 4 yearsFebruary
World Baseball CupEvery 4 yearsMarch
Volleyball Championship FinalEvery yearMarch
Pro Baseball Opening DayEvery yearApril
City MarathonEvery yearApril
Basketball Championship FinalEvery yearApril
World Football ChampionshipEvery 4 yearsJune
Continental Football ChampionshipEvery 4 yearsJune
Continental Cycling TourEvery yearJuly
Summer World GamesEvery 4 yearsJuly
World Basketball ChampionshipEvery 4 yearsAugust
Harvest Festival Wrestling ChampionshipEvery yearSeptember
Continental GamesEvery 4 yearsSeptember
World Volleyball ChampionshipEvery 4 yearsSeptember
Baseball Championship SeriesEvery yearOctober
World Esports FinalEvery yearOctober
Football Championship FinalEvery yearNovember

What the winner pays

The highest bidder wins but does not pay its whole bid — only the second-highest bid plus a minimum increment. A winner without the cash at closing loses it and the rights go unsold. Unsold rights bring the next auction's opening price down; expensive sales push it up.

Coverage must air within a set window, mostly in prime time or daytime. A big match can decide that night's prime-time result on its own, so check whether it lands on a big-match day.

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