MEDIA EMPIRE

Reading ratings and audiences

Behind every rating are 8 audience groups. Know who watched and you know what to schedule next — and which advertiser to sell it to.

Audience groups: 8
One rerun: freshness −10
New episode: freshness −3
Day off air: freshness +4
Never wears out: News & Live

Rating and share

Your rating is the part of the whole market that watched your channel; your share is your part of the people watching TV at that hour. The results screen and the dashboard's "Who watched" card break both down by audience group.

Population and favourite genres by audience

Audience	Population	Favourite genres
Teens	900K 9%	Short-form, Music
20s–30s	1.6M 16%	Variety, Short-form
40s–50s	2.6M 26%	Drama, News
60+	1.7M 17%	News, Drama
Family	1.5M 15%	Variety, Kids
Sports fans	600K 6%	Sports, Live
News fans	600K 6%	News, Documentary
Entertainment fans	500K 5%	Variety, Reality

What lifts a rating and what cuts it

Up: a better show for the hour, a strong lead-in from the hour before, promotion and good word of mouth. Down: a strong rival show in the same hour, and rerunning the same programme too often.

Freshness falls every time a show airs (new episode −3, rerun −10), recovers +4 for each day off and +35 with a new season. News & Live never wear out, however often they air.

Word of mouth and awareness

Word of mouth grows when a show is better than people expected and shrinks when promotion and star power promised more than it delivers. Awareness rises with promotion campaigns and drifts back to its baseline every day without one. Both multiply the next airing's rating.

Related genre guides

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